The rise of the online shopping market, digital marketing, and social platforms has brought up a new way of not only selling but also shopping. This new era of shopping through digital platforms motivated e-commerce retailers or webs store owners to provide the most high-quality imagery to customers. However, without professional retouching services, the whole catalog you have on your web store might be just crap. Shocked? Well, let us discuss why!
You have to handle various ranges!
Footwear is a vital part of our overall personality. Footwear is available for every situation of our life. From the washroom to the stairs of the office or interview room, from the beech to the wedding podium, from the morning walk to the sports ground, in summer, in winter, in rainy weather, in snow, in the desert sand, in every situation, customer needs a different style of footwear. This made the footwear’s range, wide.
What is the challenge?
Today’s customers are extremely conscious of the taste, color, texture, material, and even brand of what they’re wearing. When it comes to buying something online, they have to examine footwear without touching it, without feeling its material, its texture, along with a dread of color variance between what they’re seeing online and the actual product. What they only have to go with is your footwear imagery.
Why do you need a professional retouching service?
Well, you can trust a fact that no camera can handle every situation while clicking photographs of footwear. Unwanted shadows, reflections, lights, scratches, and many more are areas where every camera can lack even having a professional camera handler. Now if your professionally clicked images are still suffering from those defects, the whole time and money you spent, will return nothing but lower graphs in your sales. In this situation, you will need a professional retouching service.
How PrePexel.com can help you?
PrePexel.com has a team of extremely professionally trained image editors who take care of the nuances while editing. They are habitual to spot and fix the smallest flaws in the image. Even if you find an image to be ready to be showcased on your website, just wait and give it to our specialists for a retouch.
The retouched image will surely surprise you with its new color grading and other enhancements. Here at PrePexel.com, our commitment is to make every single image sent us by our client, more realistic, attention-grabbing, and of course, able to compel the customer to buy the product. Well, now let us discuss all the techniques our experts use to make your footwear images appealing.
How do we do it?
As our clients send to us footwear imagery, our experts have enough expertise to make every single image look stunning when it goes for a display website. They use various Photoshop tools and other retouching platforms to give the required treatment like shoe clipping path, shoe background removal, shoe cropping, alignment adjustments, and many more. Our clients send us footwear imagery in bulk or as required. After having a discussion with the client our team of experts examined every single image and see what to fix in the photograph. Then the process of Footwear Retouching begins with some high-end techniques. Now let us discuss all the techniques our experts apply to imagery.
So let’s get it started.
TYPES OF FOOTWEAR PHOTO EDITING TECHNIQUES
Every footwear has its own identity, which makes it a complicated task to retouch different footwear. Every enhancement through photo retouching should follow the e-Commerce guidelines because every single image will play a significant role on not only your web store but also all the digital platforms. That is why the whole imagery has to be processed under experts by using various editing/retouching techniques for obtaining a high-end look and feel.
Let’s go through the process step by step and see how our experts make an average-looking image appealing.
1. CLIPPING PATHS AND BACKGROUND REMOVAL
It’s would more convenient for you if you have images clicked with a pure white background. However, if, your images are with some sort of messy unmatched background, the product in the image may lose focus of its viewers. In this situation, all of your footwear imagery needs its background to be removed for keeping the product in focus.
The technique called clipping path for removing the background of the image is used. Our professionals use Photoshop and other image editing software to get this done. They change the background to white; they remove or make it a transparent background. When it comes to using imagery especially of a product, images with a white background are preferred as it provides a straight focus on the product.
2. FOOTWEAR SHADOW CREATION
Shadows are amazing! It provides us a three-dimensional view of everything not only in real life but in photos also. Therefore, after removing or whitening the background, we drop some shadows to the product to add a 3D effect.
3. NATURAL SHADOW
A Natural shadow when added gives a realistic vibe and originality to the footwear. It improves the online shopping experience of purchasers and enhances the visual allure of the web store.
4. REFLECTION SHADOW
Reflection shadows are the most dramatic effects on the image. After this treatment, the product in the image appears as it is on a reflective surface like glass, a mirror, and water. This adds some more attention-grabbing senses to the product in the image. This work is done with various tools available in Photoshop. All the techniques require both artistic and technical skills.
5. FOOTWEAR CROPPING AND RESIZING
One of the most vital exercises of image editing is cropping and resizing. These techniques are essential if you want your images being complying with the e-Commerce industry. As cameras are getting more high-tech day by day in terms of resolution, image sizes are becoming bigger. Images cannot be uploaded directly to the websites because every website requires images of a specific resolution. Now our Photoshop experts will resize all the footwear images that will be easily uploaded on all the digital platforms.
Through cropping, we remove all the unwanted objects from the background to provide a centered and focused look to the footwear in the imagery. Sometimes we remove unwanted objects, sometimes we add a plain white background, and sometimes we remove the whole background for enabling the footwear to be placed on any background. While doing the same, it should not lose quality.
6. HIGH-END RETOUCHING
Like every product, footwear also gets dirt, spots, and scratches which obviously is a serious issue while taking the pictures. Not every camera either it’s a normal DSLR camera or a commercial camera, can’t manage these faults in the product. So, what do you need to do to get rid of this situation?
Well, the solution is going with a retouching service. Our retouching experts take extra care of the mistakes like dirt, spots, and scratches. They use many high-end tools for removing all these errors and providing the footwear with a high-quality look. Spotting errors at a microscopic level is an intense skill our experts a blessed with.
7. FOOTWEAR COLOR ENHANCEMENT
You footwear products may look shiny & glossy in the picture as it looks real, but being true to its color is a challenge that comes with its complexity level. You have to be actual with your products while displaying them on your web stores. As already mentioned, today’s customers are very aware of their taste of colors so, every footwear product on your e-Commerce website must maintain this practicality. Here, our retouching expert can help you the best. Our editing artists, do proper research and deliberate about the color grading that matches cent percent of the product. Then they start the color enhancement process and give a beautiful look a customer can bank upon.
8. ALIGNMENT ADJUSTMENT
Human eyes are naturally designed to get attracted to symmetric things. Unfortunately, an asymmetric product might be looking very imbalanced while taking a picture. Sometimes, footwear products lose their symmetry on the production line. Badly aligned lines and curves are common faults that come with most of the products. The customers can never digest products with this mistake.
So, to get rid of these kinds of disproportional errors in the products (even it is a manufacturing defect or photography error), you may tell us. Our retouching experts will do it professionally. This fix will not be recognizable by not only the customer but also our clients.
The footwear industry is growing rapidly. More than lac designs and variants are launching every day. Researchers of well-known footwear brands are experimenting on a big scale to achieve the trust of their customers. Moreover, all this is happening not only in the offline market but also in the online market. Amazingly, the online market has a direct approach and a direct reach to the customers. In addition, for being one step ahead on the online market, you need beautiful, accurate, and professional imagery of your footwear. So, PrePexel.com is always with you on your way to success. We are committed to converting every single click of your footwear product to professional-looking and attention-grabbing footage.
