HIGH-END JEWELRY PHOTO RETOUCHING IS A PIVOTAL POST-PRODUCTION STEP
The branded jewelry stores use proper lighting that focuses directly on the jewelry. This high-quality Illumination enhances the looks of the jewelry that helps customers to accurately examine the design, finishing, and dimension of the jewelry. Now when a customer is on a web store to buy jewelry, the retailers should understand the need for visuals. The imagery of jewelry on a website shouldn’t be less than a physical visual. Especially for the customers who’re visiting an online store, your website should be equipped with extremely high-quality visual content.
Additionally, when you’re on the way to market your store through the digital marketing industry, high-quality visual content becomes a significant asset. The e-commerce retailers, desirous to step ahead, required going with a high-end retouching. Jewelry image retouching is now the first necessity to success. Jewelry photo retouching includes many high-end editing or modifications techniques for enhancing the look and feel of the jewelry imagery.
WHY JEWELRY PHOTO RETOUCHING?
When it comes to purchasing jewelry, the vibes of the occasion dissolve in the buyer’s eyes itself. In India, it is considered auspicious to buy jewelry on a special occasion. That’s why buyers become more conscious while purchasing jewelry. They always have an in-depth glance at its appearance, shine, stone shape, cut placement, and blink. Just because jewelry is intricately related to the emotions of customers.
In today’s era when almost every customer is moving and some are about to move towards online shopping, every e-commerce retailer should understand their responsibility. They have to be committed to giving their online customer, a crystal-clear vision of the jewelry, that can be compared with the physical view in an offline store. Every customer has a right to get a hundred percent similar vision of what he/she going to buy. If online visual doesn’t match up with the product they get, your business will get lower sales graphs shortly.
Now you as a retailer might be thinking that the imagery of jewelry you have is created by experts with professional cameras and it doesn’t need any enhancement. But stop! You have to think again! No camera can handle the situation one hundred percent. Following are the area where any camera can lack while taking an image. Please have a look…
· The actual color or the jewelry might be faded or saturated according to the lighting condition
· The reflection of camera flash might whiten some important portions of the jewelry
· Unnecessary shadows may darken the important areas
· The wrong angle of the camera might change the size of the product in the photo that can misguide the customer
· Reflective material like diamonds, crystals, gems, stones, and other glittering stuff might reflect the camera flash or studio lights
· You might have a single product with its different variants like- color, material, texture, etc. And you will have to click every single product
The errors deliberated above might be forcing you to have a re-shoot of everything. This will be much time-consuming and expensive too. Well, relax! How it would be if the imagery you have to get a top-notch boost in terms of color, texture, zits, defects, poor lighting, unwanted background? Yes! You can easily get rid of poor imagery of your jewelry and make your catalog beautifully professional-looking. Let’s see how…
What PrePexel can do for you?
As we’re already conversing that a buyer purchasing jewelry online can’t touch it or examine its quality. The whole process depends solely on images displayed on your web store. We, the team of PrePexel, provide you the best jewelry retouching services. Our professionally trained designers consider every single portion of every image sent to us by our clients and make the overall appearance of the image stunning and attention-grabbing.
Here, through high-end techniques, we give rebirth to average-looking ornaments imagery. It doesn’t matter in what conditions the image was taken, our retouching tools will fill your imagery with dazzling life. With our outstanding retouching techniques, we make your imagery ready for print, internet marketing, and e-commerce websites.
While retouching your image, PrePexel pays special attention to the fact that the customers should get the exact visual of the product and then get convinced to purchase it. Our experts enhance every single detail that should be revealed against the customer. We remove zits, defects, poor lighting, unwanted background, etc.
Our high-quality image processing involves the following six steps that allow our editors to efficiently retouch your jewelry images.
1. REMOVE CLUTTERED BACKGROUNDS- USE A WHITE ONE
The very first step contains removing the muddled background which can prevent the customer from focusing on the product. In fact, for complying with e-commerce industry standards, an image should have a white background and we do it perfectly.
Images with a white background are the priority for some well-known e-commerce companies like Amazon, eBay, flipkart, Myntra, etc. Especially at Amazon, a white background image or an image with no background (transparent) is a necessity.
The main thing is, a white or transparent background image draws direct focus on the jewelry product. In addition, the stone, pearl, diamond, and ruby come out conspicuously in a whitened background.
2. DUST CLEANING
Secondly, our experts focus on, if dust appears on ornaments while taking the photograph. We immediately remove every kind of dust or scratch for a spotless look at the jewelry product. Because a clear vision of the jewelry is a necessity for females, so we take this vital action very accurately so that the outcome grab attention completely. This step is very crucial for enhancing the beauty of the jewelry imagery.
3. STANDARDIZING IMAGES WITH ADJUSTMENTS
After removing the useless background and fixing the defects in the image, the third and most important step taken by our team is to make some essential adjustments to the picture. All this is done by altering the Photoshop settings as required. This process can be called COLOR GRADING as we focus on saturation, hue, and selective colors. Additionally, experts squeeze the curves as required and finally levels of everything.
We’re committed to keeping the veracity of what material is used to make a particular ornament. That’s why we take extra care of color design measurement, etc. while retouching jewelry imagery. We try to reach the reality of the jewelry as near as possible without conceding the integrity of the image. This intense retouching helps the customers to take the right decision.
4. DIGITAL MASKING
The next step that we move towards is DIGITAL MASKING. This process stands for the re-coloring or painting over the picture as per the client’s requirement. Every stone, gem, diamond includes various cuts that are the requirement of design. We examine every cut and boost it by brightening it up as per the need of the design.
The rightness while re-coloring a jewelry image is the most vital and requires an in-depth skill. And, we’re glad about the expertise of our team. We’re strongly committed towards our client’s requirements. So, here at PrePexel, we blend our client’s needs and their customer’s satisfaction together and produce an outcome that helps to increase the sale and branding.
Additionally, we believe that a wrong correction in an image can mislead online buyers. That’s why we see that every shade and color pattern should match one hundred percent of the real product. The Digital Masking can fix and maintain the beauty and rightness of the gemstones and metals that can create an impression of the jewelry in reality.
5. CASTING SHADOWS
The fifth step is the process of accurately manipulating shadows that look real underneath the imagery of every ornament. The followings are the shadows we can upgrade your image with:
· Natural shadow– looks shadow alike your jewelry’s actual shadow
· Reflection Shadow– this impressive technique makes the jewelry appear like it’s on a reflective surface like a mirror.
· Drop Shadow– your jewelry seems like it’s floating.
Putting these three kinds of shadows makes a 2D image look like a 3D image that is the most attention-grabbing practice. In addition, the dark reflections are removed with tools i.e. brush, healing tools.
6. FINAL ADJUSTMENTS
Finally, yet importantly, our retouching artists examine everything done with the image and make some final adjustments. After scrutinizing every single detail of the imagery and being sure that everything is on track, our team will send it to you for your valuable feedback. When everything goes fine, you will be free to get the whole catalog uploaded to your web store.
LET THE PROFESSIONALS HANDLE IT!
The PrePexel, as a team with its excellent jewelry photo retouching expertise, is ready to serve you. Come with us and see how we give an unbelievable hike to customer engagement on your web store. While retouching the jewelry images, we share the same intention as our client that aims to create a bond between our client and their customers.
Does not matter what number of images or complexity of requests we get from our precious client, we want to make you sure about our services that include instant attention and high-quality retouch by our experts. You just need to share your bulk images through our online sharing interface system.
